As communication between all market players becomes more automated, conducting almost any kind of marketing campaign becomes easier day by day. Digitalization allows us to facilitate promotion of vendors’ products and solutions using only in-house capabilities, while adapting it to the realities of our markets in this new age. We find new approach to deliver our message and we should all remember that traditional promotional tools are declining. Market is extremely demanding and each cooperation analysis allows us to measure effectiveness of each tool accurately and without bias. One of the key solutions is motivational and training programs aligned with promotion strategies in each market and continuous communication with partners and vendors.
Distributors can effectively collaborate with partners to process end-users inquiries and to organize marketing events such as workshops, trainings, presentations and rolling out of new products. Since distributors do not work directly with end-users, they do not compete with resellers and integrators.